Nuts About Blogging

The future of the Web: 7 reasons to become a Web 2.0 Compatible

Since the Web was created in 1989 and in the late nineties, only companies had basic HTML websites to convey information to consumers, with little opportunity for rich content and user generated which marks the sites most popular and useful today. Web sites were nothing more than online brochures and business cards. With the evolution Web development and spread of the popularity of the Internet, websites have become interactive, providing social opportunities not only content rich (such as video or interactive interface), but the content generated by users, where users of the website is the creation of communities and provide content that could never be built by a single organization. Today, interactivity is driving the market and helping to train the next generation of the Web.

A term heard more and more, Web 2.0 is used to describe the next generation. In 2004, Tim O'Reilly coined the term Web 2.0 as the business revolution in the computer industry, and came to a general term used to embody interactive user interfaces, content-rich online social networking, and user-generated content. Although this sounds like an overhaul big is in store for the Web, there is no particular process in place to transform it. In fact, Web 2.0 is not an object that can be created. It is actually a perception of the direction the Web is headed. Web 2.0 is a new vision where interaction is key, collaboration is required, and developers are busy working to turn dull websites in the social. The Web becomes a resource where users and professionals can combine knowledge and experience to bring value to business and every other Internet user.

The seven statistical reinforce that traders should have the intention to implement interactive tools for Web site in the future:

1. 77% of the population United States is online (Harris Interactive) The statistical base is where it all starts – almost everyone that the organization might be interested to achieve is to use the Web … and usually a lot. The excuse of "my clients not to use the Web" is more to do not have a good website.

2. 30% of the population read blogs online, about 50 million euros (ClickZ.com) This new trend involves two sentences above, we used to describe Web 2.0 – social networks and user generated content. Imagine a newspaper where you could engage in a discussion with other readers on all the interesting articles – that is blogging, and will continue to grow rapidly. As with most technologies that are discussed here, the good news is that the technology for creating a blog is easy, although it still requires people intelligent and dedicated to generate the original content.

3. 45% of active Web users are members of a social networking site (Nielsen NetRatings-) social networking Web sites focus on building communities of people who share interests in using the website itself the vehicle for communications. A long list of sites has sprung up recently, many of which have a large number of members. People like to interact with others, and the popularity of the Web has much to do with it. Business owners can use this trend in a number of creative and inexpensive ways to market their own products.

4. 38.4 million people visited MySpace.com in 2006, an increase of 367% over the Previous Year (Nielsen NetRatings-) This site had the largest growth in unique users from 2006 to 2007. MySpace.com, which initially focused on young adults, quickly became a business networking gateway. General ideas streaming Social networking sites have helped push a series of new sites focused solely on business networking like LinkedIn, Ryze, and Tribe.net.

5. 54% of U.S. Internet users watched videos Online in 2006 (AP-AOL Video) Fifty percent of Americans should look at the online video advertising next year, which means that 155.2 million people will be exposed to online advertising in 2008. The companies expect growth from 775 million in online advertising spend. The trend is expected to soar continuously to a staggering $ 4.3 billion in 2011 (B2B marketing). Once again, the underlying technology is easy and expensive to deploy, so there is no reason for a web-based marketing with good, relevant video content not to share with the world.

6. 17 million U.S. Internet users downloaded podcasts in 2006 (Pew Internet) Although the technology behind derived from the Apple iPod MP3 player, it is not necessary to have one to listen to a podcast or create one. In fact, production integrated podcasting with RSS custody listeners updated with the latest audio radio spots in online conferences. For marketers, technology is inexpensive and easy to handle making it simple to transform ideas into podcasts.

7. 63% of marketers of products consumption, 65% of media and marketing communications, 37% of retailers, 37% of marketing financial services and 38% of dealers Equipment and technology are currently using or planning to use RSS feeds within the next 12 months (Rok Hrastnik) RSS is the largest value among Web 2.0 technologies, mainly because it integrates with most other interactive tools because it requires virtually no maintenance. Not only is it a great way to advertise for news articles, press releases, events, but it also keeps Internet users at the speed with podcasts, blogs and online videos. Make a list of items or events RSS compatible is fast and requires low maintenance, making it therefore a procedure that 100% of marketers should be explored.

These tools are becoming stone angular marketing plans online. interactive user interfaces, content-rich online social networking and content generated by users will essential tools for online marketing growth in the near future. For more information on the implementation of interactive tools, if you Please visit or call www.NuRelm.com 1.877.2NURELM.

About the Author

Heather Jewell is the Manager of Planning and Administration of NuRelm. NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.

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