Blogging Revenue
2010
In 20 years, how many bloggers will come from J-school?
Journalism school in the USA was built on the premise of feeding graduates into the printed media corporations, with some targeting the broadcast media. The foundation was print media.
Today the major US print media are failing to attract enough ad revenue to stay afloat, and many of today’s bloggers are traditional journalists trying to establish a revenue stream for themselves.
So, in 20 years, without the draw of the major US print media (because much of it will be gone), will J-schools exist to train bloggers? And how will a new grad establish herself without the bona fides of traditional print media training?
Or, in 20 years, will the nature of blogging, where there is no barrier to entry, dilute the talent pool such that J-schools won’t have a reason to exist?
Will there be professional editors in 20 years?
Good questions. I’m an editor myself and know exactly what you are talking about. While the current climate seems dismal for the print business, I believe it is simply a self correction in our professional course. The world needs good, credible, honest and hard hitting journalists who have the schooling and street-level training to provide real news our growing population can use. Bloggers, on the other hand, have a difficult time with being considered credible, and I doubt truly serious journalists will make that their next venue. Those that have, well, the proof is in the pudding.
Blogging and Revenue
Comment